Participant Perceptions and Destination Image: Cognitive and Affective Dimensions in Local Sports Contexts

Exploring the cognitive and affective image dimensions involved in the formation of attractive sports destinations is essential to understand how sports activities influence participants’ experiences. This study explores how municipal sports programs and small-scale events shape both the cognitive and affective image of a destination. The research was conducted among 456 adult participants engaged in public sports events and recreation programs in various municipalities across Attica, Greece. Participation was voluntary and based on an open public call. The questionnaire was adapted from (a) scale, which examines the influence of a sports event image on a destination image—it included 17 items measuring the cognitive image destination grouped into four factors: (1) environment, (2) experiences, (3) attractions, and (4) entertainment–infrastructure, as well as 5 items assessing one factor of affective image destination—and (b) a scale for the intention to participate in sports events and exercise programs. The findings provide insights into how community-level sports initiatives contribute to form a favorable destination image, not only through tangible elements like facilities and environment but also through emotional engagement and social connectivity. These results can inform the development of more targeted and impactful local sports programs that enhance participant’s satisfaction and foster long-term community involvement.