Integration of Permaculture and Creative Economy to Embody the Sustainable Agriculture in Handari Permaculture

The green revolution policy harms environmental sustainability, particularly because of the use of chemical fertilizers and pesticides. Farmers become dependent on the chemicals to increase agricultural production and the conventional agricultural practices like this can cause various problems in the long term; one of which refers to the soil and land damage, leading to an ecological crisis. The ecological crisis, social inequality, and dependence on external inputs in conventional agricultural systems drive the need for a transition to sustainable agriculture. This study aims to analyze the integration of permaculture and creative economy for the environmental sustainability and farmers’ welfare in Handari Permaculture. The creative economy serves as a catalyst for an innovation in developing permaculture. This study employs a qualitative method to examine such integration between permaculture practices with ecological principles and creative business models, focusing on enhancing product value and community empowerment. The Handari permaculture case study shows that the creative economy can expand the reach and economic value of sustainable agricultural practices. This article recommends integrating creative economy strategies as a crucial element in designing a resilient and inclusive permaculture system. Keywords: permaculture, creative economy, sustainable agriculture