Crisis Management Strategies in Iraqi Companies: A Case Study on the Banking Sector (Rafidain Bank as a Model)

This study aims to explore crisis management strategies at Rafidain Bank through a case study of the banking sector in Iraq. The sample was selected using a stratified random method, consisting of 200 employees from various departments within the bank, focusing on those in positions directly involved in crisis management strategies. Statistical methods such as descriptive analysis, factor analysis, regression analysis, and T-test and ANOVA were used to analyze data collected from surveys and interviews. The results indicate that the bank adopts effective strategies for crisis management, with some variability in the effectiveness of certain practices such as crisis simulation. Furthermore, recovery and evaluation strategies positively impact the continuity of banking operations after crises, and prevention and containment strategies significantly affect banking performance during crises. The study supports its hypotheses with strong statistical findings that highlight the importance of these strategies in enhancing the bank's ability to manage crises and return to operational efficiency.