METHODOLOGICAL APPROACHES TO HUMAN CAPITAL MANAGEMENT

The development of artificial intelligence, information technologies, changes in the social environment, and the development of new models of communication and cooperation influence the development of human capital. Human capital management based on a fundamentally new methodology ensures that the quality of the workforce meets the requirements of the digital economy. The aim of this study is to develop the theoretical and methodological foundations of labor management and to substantiate the conceptual framework for managing human capital in enterprises within the context of the digital economy. The article systematizes the conceptual principles of human capital management, highlighting the transformations undergone by the theory of human capital management and general methodological approaches. Within the framework of the methodology for managing the human capital of enterprise workers in the digital economy, the primary form of investment is digital education, which is essential for all professional groups and categories of personnel, as digital knowledge has become the key productive resource. The study proposes a strategic model for managing human capital in the digital economy, reflecting the new labor quality requirements imposed by the labor market and the development of new forms of employment in the digital economy. This model introduces new management drivers that will uncover the most important methodological principles of management, ensure the alignment of interests among all labor market stakeholders, and define longterm strategies.