PROSPECTS FOR THE DEVELOPMENT OF TOURISM BUSINESS IN KAZAKHSTAN

The article analyzes the current situation of the tourism business in Kazakhstan. Based on the development analysis, key problems in the functioning of the Kazakhstani tourism sector were identified and recommendations were given to overcome them. The purpose of the scientific article is to identify problems, justify and develop recommendations for the development of the tourism industry in Kazakhstan. The scientific and practical significance of this article is the formation, based on the results of the study, of directions that contribute to the improvement of the tourism industry in the country. The research methodology was theoretical, empirical, general logical methods, including trend analysis, synthesis, generalization, comparison, and abstraction. The work carried out research on various types of domestic tourism. Important sectoral problems in the development of companies in the field of tourism are identified based on the analysis of such parameters as the volume of services provided, location by form of ownership, size of enterprises, categories in cities and villages of the country. The paper also analyzes the indicators of the number of employees in the tourism industry and the level of average monthly nominal wages for various types of activities. The main results of the research in this article are the following: - considered the need to create effective tools for the development and support of the tourism industry, taking into account modern market trends; - identified the need to provide infrastructure for tourist facilities; - the need to improve the quality of tourism services provided was identified; - the problem of the expediency of improving the quality and professionalism of the human resources of the industry is concretized; - proposed measures to further strengthen the interaction between the state and entrepreneurship in the tourism sector; The value of the study is the synthesis and analysis of the collected statistical information and, on its basis, the identification of the main problems that the tourism business faces in the new realities.