E-Commerce-Driven: The Development Path of Luodian Dragon Fruit Industry

农业强国，新时代乡村振兴的必由之路。第四次工业革命催生的数字技术正在以前所未有的广度和深度重构着社会生产生活。在农业领域，这场新技术革命正在深刻重塑农业发展前景，以人工智能、物联网、大数据为代表的技术集群，正试图打破传统生产方式的局限，为农业发展注入数字动力，也为乡村振兴带来全新机遇。贵州省罗甸县–滇桂黔石漠化片区深度贫困县，通过脱贫攻坚与乡村振兴的有效衔接实现根本性脱贫。并且凭借其独特的地理、气候条件优势，在当地成功打造“中国火龙果之乡”特色农产品产业。在农业强国战略与数字经济深度融合背景下，罗甸火龙果产业通过数字技术赋能，进一步扩大利用优势因素，实现产业升级和价值重构。贵州省罗甸县的数字化转型实践为乡村振兴创新了实践样本，树立了典型模范。本文以贵州省罗甸县火龙果产业为研究对象，通过实地调研和数据分析，探讨数字技术在推动火龙果特色农产品产业化、品牌化中的作用。研究发现在贵州省罗甸县火龙果产业转型升级中，火龙果产业通过与电商技术的深度融合实现了产业机械化水平提升、供应链优化、市场半径扩大、品牌价值提升，显著促进了罗甸县火龙果产业转型升级，助力了罗甸县乡村振兴战略的实施与推进。Building a strong agricultural nation is the inevitable path for rural revitalization in the new era. The digital technologies brought about by the Fourth Industrial Revolution are reshaping social production and life with unprecedented breadth and depth. In the agricultural sector, this new technological revolution is profoundly transforming the prospects of agricultural development. Technological clusters represented by artificial intelligence, the Internet of Things, and big data are attempting to break the limitations of traditional production methods, inject digital power into agricultural development, and bring new opportunities for rural revitalization. Luodian County in Guizhou Province, a deeply impoverished county in the Yunnan-Guizhou-Guangxi rocky desertification area, has achieved fundamental poverty alleviation through the effective connection of poverty alleviation and rural revitalization. And by leveraging its unique geographical and climatic advantages, it has successfully established a characteristic agricultural product industry of “China’s Dragon Fruit County”. Against the backdrop of the deep integration of the strategy of building a strong agricultural nation and the digital economy, the dragon fruit industry in Luodian County has further expanded its utilization of advantageous factors and achieved industrial upgrading and value reconstruction through the empowerment of digital technologies. The digital transformation practice of Luodian County in Guizhou Province has innovated a practical model for rural revitalization and set a typical example. This paper takes the dragon fruit industry in Luodian County, Guizhou Province as the research object, and through field research and data analysis, explores the role of digital technologies in promoting the industrialization and branding of dragon fruit characteristic agricultural products. The research finds that in the process of industrial transformation and upgrading of the dragon fruit industry in Luodian County, Guizhou Province, the deep integration of the dragon fruit industry with e-commerce technologies has achieved an improvement in industrial mechanization levels, supply chain optimization, expansion of market radius, and enhancement of brand value, significantly promoting the transformation and upgrading of the dragon fruit industry in Luodian County and facilitating the implementation and advancement of the rural revitalization strategy in Luodian County.