Digital Cultural Consumption Driven by Generative Artificial Intelligence: Realistic Reflection and Exploration of Approaches

生成式人工智能推动数字文化消费内容生产智能化、供给多元化，数字文化消费方式精准化与交互化，数字文化消费场景实现线上线下联动、传播社交化，数字文化消费迎来繁荣景象。同时，内容价值结构、智能技术局限与外部环境条件的制约使数字文化消费也面临着被抑制的风险。破解这些发展困境，需要通过价值引领重塑内容生产逻辑，依托技术创新优化消费体验，借助制度建设规范市场秩序，将技术创新势能转化为产业发展动能，推动数字文化消费迈向高质量发展新阶段。Generative artificial intelligence promotes the intelligent production of digital cultural consumption content, diversified supply, precise and interactive digital cultural consumption patterns. It also enables the linkage between online and offline scenarios in digital cultural consumption and the socialization of communication, thus bringing about a prosperous scene in digital cultural consumption. At the same time, the constraints of the content value structure, limitations of intelligent technology, and external environmental conditions pose the risk of suppressing digital cultural consumption. To address these development dilemmas, it is necessary to reshape the content production logic through value guidance, optimize the consumption experience relying on technological innovation, standardize the market order with the help of institutional construction, transform the potential energy of technological innovation into the driving force for industrial development, and propel digital cultural consumption into a new stage of high-quality development.