Research on the Development Path of Silver Hair Economy under the Background of Digital Economy

在数字经济蓬勃发展的时代背景下，银发经济作为应对人口老龄化挑战，挖掘老年群体消费潜力的重要领域，正逐步成为推动经济社会发展的新动力。本文聚焦数字经济与银发经济的融合发展，深入探讨了数字经济背景下银发经济的发展路径。当前银发经济发展还面临老年群体数字素养低，产品的适老化程度低，老年群体消费安全性难保证等挑战，基于此，本文提出促进银发经济发展的建议，如进行数字技能培训和知识普及、加大产品的适老化建设力度，加强监管，建立健全制度体系等，旨在促进银发经济在数字经济时代的可持续发展。In the context of booming development of the digital economy, the silver economy, as an important field to cope with the challenges of population aging and tap the consumption potential of the elderly group, is gradually becoming a new driving force to promote economic and social development. This paper focuses on the integrated development of the digital economy and the silver economy, and deeply discusses the development path of silver economy in the context of the digital economy. Based on this, this paper puts forward some suggestions to promote the development of the silver economy, such as digital skills training and knowledge popularization, increasing the construction of products for the elderly, strengthening supervision, and establishing and improving the institutional system, aiming to promote the sustainable development of the silver economy in the era of digital economy.