A Study on the Development Level of Rural E-Commerce in Guizhou Province Based on the Entropy Method

农村电商为农村振兴战略的实施指明了方向，并推动了农村经济的发展。本研究通过选取2016年至2022年贵州省农村地区的电商数据，运用熵值评估法构建贵州省农村电商发展水平评价体系，以得出贵州省农村电商发展水平的综合评价及各指标权重。研究结果表明，贵州省农村电商的总体发展水平呈现稳步上升趋势，其中农村经济发展水平、农村基础设施水平、电商使用效果以及政府支持力度等因素均在不同程度上影响着贵州省农村电商的发展。基于研究结论，本文最后从政策支持、基础设施、人才培养等方面提出建议，以促进贵州省农村电商的高质量发展。Rural e-commerce has charted a course for the implementation of the rural revitalization strategy and driven the development of the rural economy. This study selects e-commerce data from rural areas in Guizhou Province between 2016 and 2022 and employs the entropy evaluation method to construct an assessment system for the development level of rural e-commerce in Guizhou Province. The aim is to derive a comprehensive evaluation of the development level of rural e-commerce in Guizhou Province and the weights of various indicators. The results indicate that the overall development level of rural e-commerce in Guizhou Province shows a steady upward trend, with factors such as rural economic development level, rural infrastructure level, e-commerce utilization effectiveness, and government support influencing the progress of rural e-commerce in Guizhou Province to varying degrees. Based on the research findings, this paper concludes with recommendations from the perspectives of policy support, infrastructure, talent cultivation, and other areas to promote the high-quality development of rural e-commerce in Guizhou Province.