Consumer Reaction to Mergers and Acquisitions in the Banking Sector – Relationship Between Attitudes And Trust

Consumer attitudes are an important element in mergers and acquisitions in the banking market. The study aims to examine the relationship between attitudes and consumer trust through a survey and statistical methods. The results outline the willingness to recommend the bank, communication, and satisfaction with service as factors indicating trust in the bank. The study contributes to a better understanding of consumers in the course of mergers and acquisitions in the banking sector