The Impact of Digital Economy Indicators on Electronic Commerce in the United Arab Emirates

The digital economy plays a significant role in developing infrastructure, not to mention its contribution to supporting software related to managing economic, commercial, and financial activities, and increasing the number of subscribers to information technology. This study aims to demonstrate the impact of digital economy indicators on e-commerce in the United Arab Emirates during the period 2000-2023, using the Average Distributed Lag (ARDL) model. Based on the results of the standard modeling, it was found that all mobile phone users and internet users had a significant positive impact on total sales in the short term. Furthermore, it was found that both mobile phone users and internet users had a significant positive impact on total sales in the long term. Finally, the study recommended the need to open the door to e-commerce based on digital economy applications and to seek to benefit from pioneering international experiences in the digital economy, in addition to supporting e-commerce based on modern technology.