PSYCHOLOGY OF DESIGN
The article examines the influence of color on people's perception, emotions and behavior. The color evokes certain associations: red – passion, blue – trust. Typography affects the readability and mood of the text. The composition directs the user's gaze, focusing on the key elements. Thoughtful design creates a positive user experience. Intuitive navigation reduces cognitive load. The aesthetically pleasing interface evokes positive emotions, increasing brand loyalty. [1].
Authors
- Светлана Снегирева (ORCID: https://orcid.org/0000-0003-4371-2270)
- Anna Bugakova
- P. Krasnoborodko
Institutions
- Voronezh State University of Forestry and Technologies (RU)
Publication Details
- Published
- 2025-06-18
- DOI
- https://doi.org/10.58168/e-sestti2025_474-476
- Primary Topic
- Education, Innovation and Language Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00