Optimising sustainable digital branding through big data: an analysis of the real estate sector across six continents
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Authors
- Dimitrios P. Reklitis (ORCID: https://orcid.org/0000-0001-6857-6012)
- Δαμιανός Π. Σακάς (ORCID: https://orcid.org/0000-0002-2253-8966)
- Marina C. Terzi (ORCID: https://orcid.org/0009-0002-8461-6621)
- Costas Vassilakis (ORCID: https://orcid.org/0000-0001-9940-1821)
Publication Details
- Journal
- International Journal of Internet Marketing and Advertising
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijima.2025.10071886
- Primary Topic
- Impact of AI and Big Data on Business and Society
- Type
- article
- Field-Weighted Citation Impact
- 0.00