Design: a critical input to rural innovative entrepreneurship

Abstract Described as a mediation between people and technology, design is critical to innovative entrepreneurship but has been ignored in innovation research. The rigorous study of design has suffered from an inability to differentiate firms that approach design as ad hoc from those approaching design as a structured, creative process. This research uses newly available data from the 2022 Annual Business Survey Design Module categorizing 4 different approaches to design. These data allow us to examine the link between design and innovation with a focus on businesses in nonmetropolitan counties that challenges conventional wisdom that design is overwhelmingly an urban phenomenon.

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Publication Details

Journal
Journal of Innovation and Entrepreneurship
Published
2025-06-18
DOI
https://doi.org/10.1186/s13731-025-00528-2
Primary Topic
Cultural Industries and Urban Development
Type
article
Field-Weighted Citation Impact
0.00

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article

Design: a critical input to rural innovative entrepreneurship

Stephan J. Goetz, Luyi Han, Timothy R. Wojan, Zheng Tian
Journal of Innovation and Entrepreneurship
Cultural Industries and Urban Development
article

Design: a critical input to rural innovative entrepreneurship

Stephan J. Goetz, Luyi Han, Timothy R. Wojan, Zheng Tian
article en

Abstract

Abstract Described as a mediation between people and technology, design is critical to innovative entrepreneurship but has been ignored in innovation research. The rigorous study of design has suffered from an inability to differentiate firms that approach design as ad hoc from those approaching design as a structured, creative process. This research uses newly available data from the 2022 Annual Business Survey Design Module categorizing 4 different approaches to design. These data allow us to examine the link between design and innovation with a focus on businesses in nonmetropolitan counties that challenges conventional wisdom that design is overwhelmingly an urban phenomenon.

Journal of Innovation and EntrepreneurshipVol. 14(1)
Oak Ridge Associated Universities (US), Pennsylvania State University (US), Oak Ridge Institute for Science and Education
National Science Foundation, U.S. Department of Energy, U.S. Department of Agriculture, Oak Ridge Associated Universities, National Institute of Food and Agriculture, Oak Ridge Institute for Science and Education, National Center for Science and Engineering Statistics
Decent work and economic growth
Openalex Percentile: Top 82%
Cultural Industries and Urban Development
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