Implementation of the PUV modernization program in General Santos City: As seen from the lenses of transport cooperatives

The purpose of this study was to explore the impact of the Public Utility Vehicle (PUV) Modernization Program on transportation modes in General Santos City. The researcher conducted in-depth interviews among twelve key participants, using the qualitative multiple case study. The results of the interview were transcribed, translated to produce themes. Analysis of the transcriptions generated 14 emergent themes. Based on the results of the study, four emergent themes from the participants' narratives concerning the enabling factors that led LGU – General Santos City to implement the PUV Modernization Program: compliance with PUV modernization, safety and comfort for the riding public, income security, and clean and green environment. In the current status of the PUV Modernization Program three emergent themes emerged: unrealistic LGU’s claim of full implementation, underserved/unserved routes and insufficient number of modernized units. Four emergent themes emerged from participant’s views on the issues and concerns in the implementation of the program: government subsidy through net service contracting, self-initiative and resilience, collaborative unity and organization strength and LGU to fix problems on tricycles not following designated routes. Lastly, four emergent themes revealed the LGU responses to the issues and concerns on the implementation of the PUV Modernization Program: holding consultations, capacity building and zero-interest loans and recognition awards with cash incentives. The results imply the importance of responsive support mechanisms, and inclusive governance to achieve the long-term goals of a modern, sustainable, and equitable public transportation system in General Santos City.