The Role and Importance of Small and Medium-sized Businesses in the Market Economy

In the article there is analyzed interpretations in various literature about social media, which indicates a great interest in this phenomenon, in particular, the famous scholars J. Eisenberg and B. Eisenberg, A. Handley, and A. Chapman. The peculiar definition of social media is suggested by A. Kaplan and M. Heinlein based on the leading role of technological and ideological foundations in the emergence of social media technology. There is given a look at Heidi Cohen's view of social media based on various important features. The focus is on social media as the means of facilitating the transmission of information that carries out three types of communication. Moreover, it promotes communication on a wide variety of devices on the Internet, taking into account real-time, time-perspective, adding offline interactions to online interactions. Thus it is possible to summarize the evolution of social media development. There should be first considered the increase in mobilization in social media. The majority of the newlyweds audience use mobile devices to access social media, and the additions have been adapted to both stationary computers and mobile devices. 39% of Georgian consumers access social media on their accounts through mobile devices. The second place is occupied by the growth and development of hidden marketing. Today, social media has a wide range of marketing opportunities for interaction, as for traditional channels, such as banner advertising, they gradually lose their relevance and are replaced with new formats. And the third place is occupied by the growth of the social media use field outside the marketing department. In the modern era, social media is perceived as a promising channel in HR management and related fields. Keywords: social media, communication, internet, business forms, marketing, social networks, consumer, media companies.