Adjara Press as a Source for Research on Batumi Urbanolects in Global Epoch

Generally, the linguistic nature of the language situation includes various configurations: different forms of the same language or different languages. On this basis, monolingual and multilingual language situations are distinguished. The latter model corresponds to the linguistic situation in Batumi. The paper establishes the basic principles of the study of the Batumi urban dialect and clarifies the role that the media, in particular the newspaper “Batumelebi”, play in the process of this study. The influence of the language of global information media and regional speech, in particular the Batumi urban dialect, on the linguostylistics of the newspaper “Batumelebi” (at the lexical-semantic, phraseological, stylistic, syntactic and precedent levels) is discussed. The topic and target audience of the newspaper “Batumelebi” are specific. In addition to the fact that it covers the whole of Adjara, the individual subregions of which have specific linguistic tastes, the main readers of the newspaper are still Batumi residents, who have natural requirements for the style and linguistic appearance of publications. Accordingly, a certain conflict arises between linguistic tastes, since each person or group believes that the direct addressee of the publication is him. Therefore, the authors must find a language acceptable to him for communication. Naturally, the rural population does not like the appearance of foreign lexical units in publications, which causes them serious irritation. On the other hand, an intellectual reader does not like primitive, simplified language, the addressee of which is a rural peasant. Unlike the world's information giants, which create different versions of the same information for different countries, depending on the tastes of the target audience, the newspaper has to maneuver between two different types of readers, which is reflected in the style of the publications. Keywords: Urban dialect, Urban mentality, Comunicative circle, Linguistic-contact field, Speech culture, precedent field.