The Influence of Visual Content on the Development of Values and Motivation of Personality

The article is devoted to the study of motivational videos. The purpose of the paper is to identify the means of structural and semantic organization of motivational videos, allowing them to influence the recipient. The relevance of the research is determined by the need to study the phenomenon of motivational video materials that have a significant impact on human thought and behavior in the modern world. Video content acts as a catalyst for the formation of human values and motivational orientations, especially during the period of intense cognitive, emotional and value development of students. The problem of understanding motivational videos is interdisciplinary, and it is in the focus of the humanities, primarily psychology. The authors have identified the main characteristics of motivational discourse, analyzed the means of psychological influence. The given examples illustrate the statements under consideration.