Oniomania and its Relationship with Self- Concept Among QOU Students

The study aims to identify the levels of compulsive shopping and their relationship to the self-concept of Al-Quds Open University students. It also aims to determine the differences in each of these levels in regards with the variables of gender, place of residence, and economic level. The descriptive correlational approach was employed through the application of compulsive shopping and self-concept scales on an available sample, the size of which was (365) students from Al-Quds University. Among them are (117) male students and (239) female students. The results of the study show that the arithmetic mean of compulsive shopping as a whole, reached an average of (2.86) with a percentage (57.2%), and that the arithmetic mean of the physical self-concept as a whole was high (4.17), with a percentage of (83.4%). The results also indicate that there are statistically significant differences between the average scores of the sample’s responses to the two scales in the domain of compulsive shopping: the pleasure resulting from the purchase, and the negative feelings resulting from the purchase which are attributed to the variable of (gender), in favor of the females. The results show, as well, that there are statistically significant differences between the means of the self-concept that are attributed to the gender variable in favor of the females. Furthermore, the results point out that there is no correlation between compulsive shopping and self-concept among Al-Quds Open University students, as the value of the Pearson correlation coefficient was (085.)