Factors Affecting the Implementation of Cloud Computing Adoption in Jordanian Food Industry Companies Based on TOE Framework

This study employs the Technology Organization Environment (TOE) framework that explain how adoption of technology and implementation are affected by factors in organization and proposes cloud computing adaption within Jordanian food industries, which is influenced through a variety of factors, including accessibility, firm size, governmental influence, and customer behavior. The study used a quantitative research design, with a questionnaire survey gathering primary data from eight Jordanian food industry companies listed on the Amman Financial Market. The study's population included 310 managers, with a sample size of 294 managers, resulting in a 95% response rate. After analyzing the data extensively using Smart PLS, the study concluded that cloud computing accessibility played a positive role in enhancing the adoption effect of this technology, and the size of the company and customer behavior are effective in increasing the level of adoption.