Understanding Mobile Payment Platform Adoption

Trust and perceived security are critical predictors of mobile payment platform adoption; however, a gap remains in examining these factors as antecedents—an essential area of focus given the prominent role of security concerns. This study explores how security measures, payment culture, perceived security, and trust influence users' attitudes toward mobile payment platforms in Kuwait. Data collected from 453 surveys were analysed and findings reveal that perceived security (PS) and trust significantly shape users' attitudes toward mobile payment adoption. Security rules and policies (SRP) and security responsibility commitment (SRC) positively influence both PS and trust, whereas security technology protection (STP) does not. Furthermore, uncertainty avoidance (UA) enhances both PS and trust. The study emphasises the importance of communicating security measures and cultural factors to build trust and encourage mobile payment adoption. These insights provide valuable guidance for service providers in developing strategies that address key drivers of user attitudes.

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Publication Details

Journal
International Journal of Customer Relationship Marketing and Management
Published
2025-06-18
DOI
https://doi.org/10.4018/ijcrmm.381088
Citations
4
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
16.68
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article

Understanding Mobile Payment Platform Adoption

Ahmed Al-Shamali, Sarah Al-Shamali, Mohamed Haffar, Anwaar Alkandari et al.
4 citations
International Journal of Customer Relationship Marketing and Management
Technology Adoption and User Behaviour
16.68
article

Understanding Mobile Payment Platform Adoption

Ahmed Al-Shamali, Sarah Al-Shamali, Mohamed Haffar, Anwaar Alkandari, Ahmad Alsaber, Fahad Alkashti, Anfal M. Aljuwaisri
article en
4 citations

Abstract

Trust and perceived security are critical predictors of mobile payment platform adoption; however, a gap remains in examining these factors as antecedents—an essential area of focus given the prominent role of security concerns. This study explores how security measures, payment culture, perceived security, and trust influence users' attitudes toward mobile payment platforms in Kuwait. Data collected from 453 surveys were analysed and findings reveal that perceived security (PS) and trust significantly shape users' attitudes toward mobile payment adoption. Security rules and policies (SRP) and security responsibility commitment (SRC) positively influence both PS and trust, whereas security technology protection (STP) does not. Furthermore, uncertainty avoidance (UA) enhances both PS and trust. The study emphasises the importance of communicating security measures and cultural factors to build trust and encourage mobile payment adoption. These insights provide valuable guidance for service providers in developing strategies that address key drivers of user attitudes.

International Journal of Customer Relationship Marketing and ManagementVol. 16(1)
University of Dubai (AE), Public Authority for Applied Education and Training (KW), Kuwait College of Science and Technology (KW), Majan College (OM), American University of Kuwait (KW), University of Birmingham (GB)
Partnerships for the goals
Openalex Percentile: Top 1%
Technology Adoption and User Behaviour
16.68
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Understanding Mobile Payment Platform Adoption — Ahmed Al-Shamali, Sarah Al-Shamali, et al. · International Journal of Customer Relationship Marketing and Management (2025) | TGRS Research Map | TGRS