ANALYSIS OF THE CURRENT STATE OF THE INSURANCE MARKET IN THE RUSSIAN FEDERATION

In recent decades, the Russian insurance market has undergone significant changes, adapting to modern economic conditions and challenges. However, in recent years, due to the increasing unstable economic situation, sanctions restrictions, changes in the structure of demand for insurance services and the digitalization of the financial sector, the insurance market has been exposed to new challenges. The introduction of new regulatory requirements, currency fluctuations, a decrease in household incomes and an increase in the unprofitability of certain insurance segments create additional barriers to its development. At the same time, innovative technologies and digitalization provide new opportunities to increase the efficiency of insurance operations and attract customers. This article is devoted to the analysis of the current state and prospects of development of the Russian insurance market in modern rapidly changing and unstable economic conditions. A study of the factors influencing the development of the insurance market has been conducted and key trends have been identified.