BIG DATA ANALYSIS IN ECONOMY: APPLICATION AND PROSPECTS

The article presents an analysis of the role of big data in the economy, considering key aspects of its application in various sectors, such as financial services, retail and manufacturing. The emphasis is on methods of data processing and analysis, as well as tools that facilitate informed management decisions. Examples of successful implementation of big data technologies in business processes and their impact on the efficiency and competitiveness of companies are discussed. In conclusion, prospects for further development of big data analytics are raised, including new technologies, such as artificial intelligence and machine learning, as well as challenges related to security and ethics of data use.