THE ROLE OF ARTIFICIAL INTELLIGENCE IN IMPROVING THE EFFICIENCY OF BUSINESS PROCESSES AND ECONOMIC PLANNING

The article analyzes the role of artificial intelligence in improving the efficiency of business processes and economic planning. The purpose of the study is to assess the impact of artificial intelligence on the optimization of managerial and strategic processes in economic sectors, as well as to develop recommendations for its integration into corporate and government practice. The paper uses the method of structural and functional analysis, as well as an overview of empirical cases reflecting the successful application of artificial intelligence in logistics, personnel management, marketing, financial forecasting and strategic planning. As a result of the conducted research, it is shown that the introduction of artificial intelligence provides cost reduction, improved forecast accuracy, accelerated decision-making and the formation of adaptive business models. Examples from the practice of companies such as Ozon, Sber, X5 Retail Group, KAMAZ, as well as government agencies are given, giving the work an applied character. The special feature of the article is to synthesize the theoretical foundations and specific statistically confirmed effects of the introduction of artificial intelligence into the economy, as well as to determine the directions of its further development as a tool for digital transformation of management.