Enhancing Conservation and Presentation of Intangible Cultural Heritage through Augmented Reality

The conservation and presentation of intangible cultural heritage (ICH) by traditional means are sometimes confronted with the setbacks of restricted interactivity, non-immersive experiences, and static presentations that cannot catch the interests of contemporary audiences. Such setbacks, however, impede the proper communication of ICH, most especially in presenting it as it is in its dynamic, experiential aspect. In response to such setbacks, this study suggests a digital exhibition system of ICH using Augmented Reality (AR) technology. AR provides a novel solution by projecting digital content onto the real world, enabling users to engage with and experience cultural aspects in an immersive and interactive manner. The suggested system improves the accessibility and understanding of intangible cultural heritage by integrating interactive elements, including virtual simulations of rituals, performances, and oral traditions. Empirical case studies illustrate the system's capacity to have a substantial impact on user engagement and offer greater understanding of the cultural context and meaning of ICH. The findings emphasize the success of AR in providing an enriched and more meaningful learning experience, making it easier to preserve and share intangible cultural heritage in ways that other methods cannot. Yet, there are still challenges within content generation and technological demands, which are dealt with in the recommendations for improved integration approaches and development workflows. The research helps to improve AR technology in the context of cultural heritage uses and offers a promising path towards future innovation in the conservation of ICH.