PROSPECTS FOR USING DIGITAL TECHNOLOGIES IN THE CONTEXT OF MODERN TRANSFORMATIONS IN THE ECONOMY

The modern economy is characterized by a high degree of environmental uncertainty, which encourages rapid transformational changes. The emergence of digital technologies brings significant changes to all spheres of life, on the one hand, increasing the possibilities for accelerated economic growth, and on the other hand, increasing social risks. Digital technologies influence production and organizational processes, help process large amounts of data, optimize logistics routes, build and justify long-term development scenarios. Management processes get the opportunity to rely on various business support programs, making management decisions more timely, efficient and intellectualizing and automating organizational, managerial and production processes. The observed geopolitical and social conditions pose new challenges to the national economy. The speed and scale of transformations, the erasure of boundaries between real and digital markets leads to close integration of digital and production technologies, business models, channels for promotion and sales of products are changing, new value chains for products are being formed. Qualitatively new conditions for conducting business activities actualize the methodological aspects of the transformation of the national economy based on the active use of digital technologies.