EMOTIONAL INTELLIGENCE AND ITS APPLICATION IN BUSINESS

Emotional intelligence has become a key factor in successful leadership and organizational development in modern business. The article examines the impact of investments in the development of emotional intelligence of executives on improving their performance and improving the economic results of companies. Examples of domestic and foreign organizations that successfully apply emotional intelligence development practices are given, such as Sberbank, Yandex, Google and General Electric. An analysis of methods for assessing the level of emotional intelligence, including the EQ-i scale and the 360‑degree assessment method, is also conducted. It was found that the implementation of EI development programs helps to reduce staff turnover by 10–25%, increase productivity by 10–15% and increase employee satisfaction. The development of emotional intelligence is becoming a key tool in the context of globalization, digitalization and the growth of remote forms of employment, providing companies with a sustainable competitive advantage in a dynamic business environment.