AN INTEGRATED APPROACH TO PRACTICEORIENTED MANAGEMENT OF THE GREEN CONSTRUCTION DEVELOPMENT AND INITIATIVES IN THE METROPOLITAN AREA

The purpose of this article is to evaluate the norms and rules that can be identified in the complex of relationships on aspects of green construction between authorities, residents and real estate companies and to identify recommendations for integrating established norms into the activities of authorities to manage the development of green construction into a single set of measures implemented in the metropolitan metropolis. The research methodology is based on establishing the objectivity of the existence and expediency of the implementation of norms and rules that determine aspects of the interaction of actors in a large city, defining the tasks of the development of green construction. The results are to substantiate the impact of popularization of “green” projects on public opinion and public opinion during a special survey, which can be used as a tool for institutional management of the development of green construction in the city.; determining the rating potential of companies involved in green construction and conducting “green” purchases; developing corporate standards in the adoption of environmental friendliness in the construction business. Conclusions: green building initiatives in the modern metropolitan area are in the context of ensuring the interaction of the city government, citizens and business and the coordinated achievement of their interests.