A NEEDS ANALYSIS ON THE ENGLISH LANGUAGE NEEDS AMONG BUSINESS ADMINISTRATION-HUMAN RESOURCES MANAGEMENT STUDENTS: BASIS FOR CURRICULUM DEVELOPMENT

This study aimed to assess the level of language proficiency among Bachelor of Science in Business Administration major in Human Resource Management (BSBA-HRM) students, focusing on the four macro skills: listening, speaking, reading, and writing. A 60-item test questionnaire was designed to measure students' proficiency levels. The results indicated that while students performed at an average level in listening and speaking, and a low level in reading, their writing skills were the weakest among the four. In addition to the quantitative assessment, qualitative data were gathered through in-depth interviews with ten purposively selected participants to gain insights into their language proficiency experiences. Thematic analysis of the interviews led to four major themes: (1) evaluating the level of writing skills; (2) understanding students’ struggles; (3) strategic approaches to skill development and confidence building; and (4) suggestions for tailoring the English curriculum to meet the demands of professional communication. Notably, students identified writing as their most difficult area and suggested practical improvements, including curriculum adjustments and skill-specific interventions. In light of these findings, the study recommends the implementation of targeted language development programs that prioritize writing skills. Additionally, the researchers propose the adoption of a skill-based English syllabus tailored to develop the specific language skills required for students’ academic and professional growth. This approach would prioritize practical tasks that enhance language skills of the students particularly their writing skills, while fostering active student participation to build effective communication skills essential for academic and professional success. Keywords: Needs analysis, language skills, Bachelor of Science in Business Administration major in Human Resource Management (BSBA-HRM), Kapalong, Davao del Norte