Innovation and Development of Minnan-Style Decorative Tiles under the Background of“Internet +”

As a type of imported product, decorative tiles have, over a century-long process of integration with local culture and customs, evolved into uniquely characterized Minnan-style decorative tiles. These tiles embody rich cultural connotations and diverse forms. However, with the rapid advancement of the "Internet +" era, traditional cultural industries are facing both new opportunities and challenges amid the waves of digitalization and networking. The craftsmanship of Minnan-style decorative tiles is gradually declining, making it urgent to reconsider their inheritance and innovation. This paper takes "Internet +" as a pathway for cultural dissemination and development, aiming to explore new approaches to the innovation and development of Minnan-style decorative tiles, and to achieve both cultural inheritance and innovative growth.