The Theoretical Logic and Implementation Path of Corporate Donations in Promoting Common Prosperity in Jiangxi

Jiangxi Province, an inland province of China, has seen rapid economic growth in recent years, yet the problem of social imbalance has become increasingly prominent against this backdrop. In this context, business donations are emerging as a significantly important means of promoting social equity and balance. This paper combines literature review and empirical research methods to develop an index system of common prosperity and calculates the common prosperity index for Jiangxi Province from 2005 to 2022. Additionally, it uses the donation data from 77 listed companies in Jiangxi to conduct empirical analysis. The results demonstrate that business donations have a significantly positive effect on the process of common prosperity in Jiangxi. Based on this conclusion, the paper puts forward three paths to achieve this goal: first, to strengthen government guidance; second, to optimize the structure of business donations; and third, to improve the regulatory and incentive mechanisms.