Impact of Knowledge Transfer and Sharing on Sustainable Family Business Performance: The Moderating Role of Digital Transformation

ABSTRACT Sustainable family business performance has a complex relationship with knowledge transfer and knowledge sharing, as well as the mediating role of digital transformation and innovation capability of family businesses. This study examines these dynamics within family businesses in India. Data was collected from 259 family businesses using a survey method, and the analysis was performed using Partial Least Squares Structural Equation Modeling (PLS‐SEM). The findings show positive and significant relationships among most variables, except for knowledge transfer and digital transformation, which showed a positive but insignificant effect. This weak correlation can be attributed to several factors, such as cultural and value differences and a lack of integrity and trust across generations. This study provides valuable insights into the benefits of digital transformation for policymakers, practitioners, and family business owners, emphasizing its importance in the context of an emerging advanced economy.