The Effects of Pop-up Store Charcteristics and Tourist Destination Attractiveness on Place Attachment and Behavior Intention: Applying SOR Model

Purpose - The purpose of this study was to analyze how the characteristics of pop-up stores as tourist destinations affect destination attractiveness, place attachment, and behavioral intentions using the SOR model.Design, data, and methodology - The study identified pop-up store characteristics and their attractiveness as external stimulus, considered place attachment as the organism factor, and selected behavioral intentions as the response factor. Data was collected from adults who visited pop-up stores in Seongsu-dong between July 31 and August 13, 2024, and analyzed using SPSS 27.0 with methods including frequency, factor, reliability, and regression analysis.Result - The findings revealed that symbolism and uniqueness of pop-up stores significantly influenced place attachment, along with local authenticity, culture, and service. Lastly, place attachment was shown to positively impact tourism-related behavioral intentions.Conclusions - As the first study to examine pop-up stores in the tourism industry, this research highlights their role as leisure and cultural tourism spaces. It recommends positioning them as unique attractions offering special experiences, using storytelling and local marketing, creating culturally engaging spaces, improving service quality, and leveraging social media to build consumer loyalty.