PENERAPAN PRODUK BRANDING PADA UMKM PEMBUATAN SABUN MOM’S CLEAN DI DESA RIDOGALIH

Micro, Small and Medium Enterprises (MSMEs) have an important role in regional economic growth, but still face challenges in expanding markets and increasing competitiveness. One solution to overcome these problems is to implement an effective product branding strategy. This study aims to improve the understanding and skills of liquid soap MSMEs in Ridogalih Village in implementing product branding as a marketing strategy. The methods used include socialization and training for MSMEs on creating logos using the Canva application and utilizing Instagram social media as a means of digital marketing. The results of the activity showed that participants experienced an increase in understanding of the importance of branding, and were able to create logos and manage social media to support their product marketing. The evaluation conducted after the activity showed an increase in participants' understanding of digital marketing strategies. The main obstacle faced was the limited knowledge of technology for some participants, which was overcome by providing printed materials as a reference.