Fiction as Signature Pedagogy: Narrative Inquiry for Business Communication Pedagogy

This developmental article presents a case for narrative inquiry, and fiction in particular, to be considered as an important pedagogic mode that informs business communication pedagogy. The article uses two illustrative exemplars from Herman Melville and Chinua Achebe. Informed by the frame of critical pedagogy, signature pedagogy, and narrative medicine, this developmental article argues that fiction expands the narrative imagination of learners of business communication, enabling sensitive and compassionate managers for the future. The article seeks to demonstrate the strength of narrative, especially fiction, for students of management as essentially shaping future managers into holistically developed, ethically conscious, empathic managers with competency for emotional self-regulation. As a move toward sustaining business communication on the fulcrum of a humanities philosophy, this article will demonstrate the advantages of the terrain of narrative inquiry in business classrooms as enabling life skills like compassion, empathy, and altruism, all central tenets of being human. With an increased significance attributed to skills like empathy, resilience, and flexibility as future competencies to be built, we argue that a conscious interjection of narrative ethics in an emphatic manner into business communication curriculum can expand learners’ narrative imagination competency. To this effect, the paper also proposes an instructional framework that serves to advance DELTAs (Distinct Elements of Talent) through the use of fiction that covers significant units of a Business Communication course.