Combining mechanisms of action with behavior change techniques—theory-based development of an app promoting heating energy-saving behaviors
This finding underlines the importance of explicitly testing the ability of conceptual design ideas to activate theoretically proposed MoA-BCT links before the large-scale implementation of that intervention in a costly field study.
Authors
- Mara Brandt (ORCID: https://orcid.org/0000-0003-3582-3149)
- Sebastian Bamberg (ORCID: https://orcid.org/0000-0003-1541-9616)
Institutions
- Bielefeld University (DE)
- Hochschule Bielefeld (DE)
Publication Details
- Journal
- Frontiers in Psychology
- Published
- 2025-06-18
- DOI
- https://doi.org/10.3389/fpsyg.2025.1534014
- Primary Topic
- Behavioral Health and Interventions
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Bundesministerium für Bildung und Forschung