EFFECT OF CONSUMPTION OF DIGITAL CONTENT RELATED TO BIOLOGY ON SHAPING THE ATTITUDE OF STUDENTS TOWARDS BIOLOGY AND ACHIEVEMENT IN BIOLOGY OF STUDENTS AT HIGHER SECONDARY LEVEL

The growing use of digital content in education has reshaped how students engage with subjects like Biology. This study investigates the relationship between higher secondary students consumption of Biology-related digital content, their attitude toward the subject, and academic achievement. It also examines differences based on gender and educational board (CBSE vs. WBCHSE). Using a quantitative survey method, the study found a strong positive correlation between students attitudes and their achievement in Biology, and a moderate positive correlation between digital content consumption and attitude. However, no direct link was found between digital content consumption and achievement. While gender had no significant effect on content use or achievement, boys showed a more positive attitude than girls. CBSE students reported higher content usage and more favorable attitudes than WBCHSE students. These findings suggest that positive attitudes, more than digital content volume, are key to academic success in Biology. The study emphasizes the importance of integrating credible, well-chosen digital resources to foster student engagement and improve learning outcomes.