Monitoring and enforcement of Code-based legal measures to protect breastfeeding in South Asia: opportunities and bottlenecks

Overarching themes in bottlenecks include: (1) There is insufficient monitoring across countries, (2) Monitoring is not well-integrated into relevant enforcement mechanisms, as there is a lack of established system to efficiently 'feed' monitoring findings to the designated enforcement agencies, (3) Uncertainty regarding enforcement in the context of digital marketing, (4) Lack of coordination and collaboration regarding enforcement, (5) Inadequate sanctions and penalties, sometimes due to a lack of identified legal structure and adjudication system and functional administrative or enforcement mechanisms. Overarching themes in opportunities include: (1) Product registration or licensing as entry points for monitoring and enforcement, (2) authority provided in legal measures for designated agencies to carry out monitoring and enforcement actions, (3) civil society as government partners in monitoring including developing monitoring tools and strengthening systems to integrate monitoring with enforcement. Inadequately imposed.

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Publication Details

Journal
Frontiers in Public Health
Published
2025-06-18
DOI
https://doi.org/10.3389/fpubh.2025.1412946
Citations
2
Primary Topic
Breastfeeding Practices and Influences
Type
article
Field-Weighted Citation Impact
2.71

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article

Monitoring and enforcement of Code-based legal measures to protect breastfeeding in South Asia: opportunities and bottlenecks

Zivai Murira, Constance Ching, Saba Shuja, Dhammica Rowel et al.
2 citations
Frontiers in Public Health
Breastfeeding Practices and Influences
2.71
article

Monitoring and enforcement of Code-based legal measures to protect breastfeeding in South Asia: opportunities and bottlenecks

Zivai Murira, Constance Ching, Saba Shuja, Dhammica Rowel, Muhammad Faisal, Ahmadwali Aminee, Kinley Dorji, Katherine Shats, Vani Sethi, Mazhar Iqbal, Golam Mohiuddin Khan, Khadheeja Ahmed, Phulgendra Prasad Singh, David Clark, Joo Kean Yeong
article en
2 citations

Abstract

Overarching themes in bottlenecks include: (1) There is insufficient monitoring across countries, (2) Monitoring is not well-integrated into relevant enforcement mechanisms, as there is a lack of established system to efficiently 'feed' monitoring findings to the designated enforcement agencies, (3) Uncertainty regarding enforcement in the context of digital marketing, (4) Lack of coordination and collaboration regarding enforcement, (5) Inadequate sanctions and penalties, sometimes due to a lack of identified legal structure and adjudication system and functional administrative or enforcement mechanisms. Overarching themes in opportunities include: (1) Product registration or licensing as entry points for monitoring and enforcement, (2) authority provided in legal measures for designated agencies to carry out monitoring and enforcement actions, (3) civil society as government partners in monitoring including developing monitoring tools and strengthening systems to integrate monitoring with enforcement. Inadequately imposed.

Frontiers in Public HealthVol. 13
United Nations Children's Fund (US), GTx (United States) (US), Maldives National University (MV), Centre for Bhutan Studies and GNH Research (BT), World Health Organization - Afghanistan (AF)
UNICEF
Openalex Percentile: Top 10%
Breastfeeding Practices and Influences
2.71
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