THE IMPACT OF THE INTERNET AND SOCIAL MEDIA ON MANAGEMENT OFINNOVATION ACTIVITIES IN SMALL – SIZED BUSINESSES

This article explores the impact of the internet and social media on innovation management in Small and Medium-sized Businesses (SMBs) in Azerbaijan.It highlights how online media creates favorable opportunities for customer relations, market research, and rapid innovation.While challenges like digital literacy and infrastructure deficiencies exist, the article notes the significant growth potential of digital adoption.Training, infrastructure investments, and public-private partnerships are recommended for further development.