A study on the long-term preservation behavior of college students' personal travel born digital resources

In the digital era and tourism era, exploring the long-term preservation behavior of college students' personal tourism born digital resources has a positive significance in promoting the retention of personal digital memory. Twenty-one samples were selected as semi-structured interview subjects to be interviewed to obtain primary data, and with the help of qualitative analysis software Nvivo12, the model of long-term preservation behaviors of college students' personal tourism born digital resources was constructed by using the rooting theory. It was found that the influencing factors of college students' long-term preservation behavior of personal tourism born digital resources include personal dimension (personal needs), tourism dimension (tourism context, tourism cost and tourism decision), information dimension (information value, information characteristics) and environment dimension (social environment, technological environment).With the help of rooted theory research method, the theoretical model of long-term preservation behavior of college students' personal tourism born digital resources is systematically sorted out, and corresponding development suggestions are put forward to the relevant responsible parties.