Behavioral Finance in the Context of Digital Finance

Common biases in behavioral finance, such as overconfidence, loss aversion, and conformity, may take on new forms or intensify in the context of digital finance. With the rapid development of financial technology, investor behavior and decision-making patterns are also influenced by more external factors, especially the popularity of information technology, social platforms, and digital investment tools. By combining the biases of traditional behavioral finance with emerging technologies, social media, and platform mechanisms in the digital finance environment, this study delves into how these biases become more complex and exacerbated in the digital, automated, and information-based environment. This provides a new perspective for understanding modern investor behavior and important theoretical basis for the application of related technologies and market regulation.