Research on the influence of digital and intelligent technologies on user experience: a case study of Tesla, Inc.

With the increasing development of digital and intelligent technologies, the automotive industry has also witnessed a huge transformation. Consumers' demand for the intelligent level of automobiles is growing day by day. This research focuses on the practical applications of digital and intelligent technologies (such as Full Self-Driving technology, Over-the-Air technology, etc.) in the automotive field, taking Tesla as a case for analysis, exploring how to further optimize and improve the user experience through technological upgrades and innovations, and analyzing the difficulties and solutions faced by the better implementation of this technology. Therefore, this research finds that Tesla maintains continuous innovation in technical fields such as Full Self-Driving and Over-the-Air technology, and effectively improves user experience and safety. It is recommended that Tesla accelerate the data calculation and simulation process and further optimize the auxiliary functions, so as to improve the product and bring users a better intelligent experience.