Identity Reconstruction in Networked Existence: Challenges and Reflections on Youth’s Public Identity

Young people are at an important stage of shaping positive values, and the Internet environment has a profound influence on them. At present, the deep integration of online pan-entertainmentism and youth subculture has brought about changes in communication characteristics, cognitive paradigm transformation and the risk of value reconstruction, resulting in the triple difficulties of de-systematization of the cognitive system, de-public of emotional ties and de-centralization of value identities in shaping the mainstream value identity of the youth. Thus, it is necessary to start from the perspective of systematic governance to solve the dilemma by creating new communication media and intelligent guidance systems to realize cognitive integration, constructing ceremonial scenarios and perfecting opinion leader mechanisms to realize emotional connection, and developing IP-based signs and establishing value monitoring mechanisms to realize value coherence.