A Study On Inevestors Perception Towards Mutual Fund With Special Referance To Dhanlaxmi Bank

This study explores investor perception and behaviour towards mutual fund investments, focusing on Dhanlaxmi Bank.Mutual funds are gaining popularity among Indian investors due to their professional management, diversification benefits, and accessibility.The study seeks to evaluate the knowledge, preferences, satisfaction levels, and challenges faced by investors while investing in mutual funds.A structured questionnaire was administered to 105 respondents in the Malappuram district.The study reveals that most investors prefer systematic investment plans (SIPs), are aware of investment risks, and prioritize factors like safety, liquidity, and tax savings.Challenges such as delays in redemption, poor service by intermediaries, and lack of financial literacy were also identified.The research concludes with strategic recommendations to enhance investor education, improve service delivery, and promote mutual fund investments through Dhanlaxmi Bank.