Customer Satisfaction Towards Online Cab-Hailing Services: Comparative Study Between Ola and Uber

The rapid growth of online transport services has transformed urban mobility, offering consumers greater convenience, affordability, and accessibility.This study explores customer satisfaction with online transport services, focusing on key factors such as service quality, pricing, safety, reliability, and ease of use.By analysing consumer preferences and experiences, this research aims to identify the strengths and weaknesses of major transportation services platforms.Data is collected through surveys and structured questionnaires to assess customer perceptions and expectations.The findings highlight the significance of driver behaviour, app functionality, fare transparency, and customer support in shaping overall satisfaction.Additionally, the study examines the impact of surge pricing, ride availability, and safety measures on user trust and loyalty.The results provide insights for service providers to enhance their offerings, improve customer retention, and develop strategies to address consumer concerns.The study also emphasises the role of technological advancements and regulatory policies in influencing the quality of online transport services.By understanding customer satisfaction levels, Transportation companies can optimise their services to meet evolving consumer demands and remain competitive in the growing online transportation market.