The Characteristics and Issues of Conference Tourism Research Based on the Urban Competitiveness Model

With the advancement of globalization, conference tourism (MICE) has increasingly become an important component of urban economic development and has attracted growing attention from countries worldwide. Urban competitiveness, as a key indicator for measuring a city's development potential, significantly impacts the attraction and development of conference tourism. Based on the urban competitiveness model, this study explores the characteristics of conference tourism and related issues. By analyzing the impact of factors such as infrastructure, social and cultural environment, and external environment on conference tourism, this paper reveals the driving role of urban competitiveness in the development of the conference tourism industry. Furthermore, the paper delves into the role of conference tourism in promoting the sustainable development of urban economies, the impact of technological innovation on the transformation of conference tourism, and the challenges and opportunities of cross-cultural communication in the context of globalization.