Research on the Impact and Enhancement Path of Intangible Cultural Heritage Tourism on Urban Level and Urban Image

With the acceleration of globalization and urbanization, the improvement of urban image and level has become a focus of attention for governments and scholars worldwide. As a new model combining cultural preservation with economic development, intangible cultural heritage ("ICH") tourism has gradually become an important force in urban brand building and the enhancement of urban levels. This paper aims to explore the impact of "ICH" tourism on urban level and image, and analyze its enhancement path. Through detailed analysis of the effects of "ICH" tourism on urban economic, social, and cultural levels, this paper argues that "ICH" tourism not only contributes to urban economic growth but also enhances social and cultural cohesion, thereby elevating the city's cultural level. At the same time, "ICH" tourism plays a significant role in shaping and improving the city’s culture, brand, and social image. This paper further proposes that through building a collaborative mechanism between "ICH" tourism and urban level, strengthening the interaction between "ICH" tourism and urban branding, and enhancing the innovation and diversification of tourism products, the overall improvement of urban level and image can be effectively promoted.