Restructuring Communication Architecture: Enhancing Vertical And Cross-Functional Efficiency In Psus

Indian Public Sector Undertakings (PSUs) have historically suffered from archaic rigid hierarchical modes of communication which have caused inefficiencies, stagnancy in agility, and culminated decision-making lags within the organization. These systems obstruct vertical (both top-down and bottom-up) and cross-functional interdepartmental communication which in turn reduces organizational productivity and responsiveness. This research proposes an optimized communication framework which restructures workflows for PSUs and employs digital interfaces, decentralized communication nodes, and digital platforms to improve information dissemination and access at all levels within the organization. This study utilized a mixed-method methodology consisting of structured interviews with senior PSU officials alongside an employee survey and process audit within three representative PSUs. The study presents a new layered model with real-time dashboards, AI message routing, collaborative interfacing, and other tools designed to remove siloed interdepartmental frameworks. The findings highlighted measurable enhancement in communication clarity, diminished information bottlenecks, heightened synergy, and improved inter-departmental collaboration reporting. The model is also capable of sustaining feedback loops that augment enhanced mechanisms which foster accountability and transparency. This digitally-driven framework of communication is suggested as a digitally transformative solution to PSUs along with operational excellence goals to sustain competitive advantage. The research supports policy-level innovations toward responsive governance as well as reigns scalable digital paradigm solutions aligned with future ready governance.

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Publication Details

Journal
European Economic Letters (EEL)
Published
2025-06-17
DOI
https://doi.org/10.52783/eel.v15i2.3284
Primary Topic
University-Industry-Government Innovation Models
Type
article
Field-Weighted Citation Impact
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article

Restructuring Communication Architecture: Enhancing Vertical And Cross-Functional Efficiency In Psus

Deepak Prasad Baloni
European Economic Letters (EEL)
University-Industry-Government Innovation Models
article

Restructuring Communication Architecture: Enhancing Vertical And Cross-Functional Efficiency In Psus

Deepak Prasad Baloni
article en

Abstract

Indian Public Sector Undertakings (PSUs) have historically suffered from archaic rigid hierarchical modes of communication which have caused inefficiencies, stagnancy in agility, and culminated decision-making lags within the organization. These systems obstruct vertical (both top-down and bottom-up) and cross-functional interdepartmental communication which in turn reduces organizational productivity and responsiveness. This research proposes an optimized communication framework which restructures workflows for PSUs and employs digital interfaces, decentralized communication nodes, and digital platforms to improve information dissemination and access at all levels within the organization. This study utilized a mixed-method methodology consisting of structured interviews with senior PSU officials alongside an employee survey and process audit within three representative PSUs. The study presents a new layered model with real-time dashboards, AI message routing, collaborative interfacing, and other tools designed to remove siloed interdepartmental frameworks. The findings highlighted measurable enhancement in communication clarity, diminished information bottlenecks, heightened synergy, and improved inter-departmental collaboration reporting. The model is also capable of sustaining feedback loops that augment enhanced mechanisms which foster accountability and transparency. This digitally-driven framework of communication is suggested as a digitally transformative solution to PSUs along with operational excellence goals to sustain competitive advantage. The research supports policy-level innovations toward responsive governance as well as reigns scalable digital paradigm solutions aligned with future ready governance.

European Economic Letters (EEL)Vol. 15(2)
Shri Venkateshwara University (IN)
Openalex Percentile: Top 81%
University-Industry-Government Innovation Models
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