Ethical Challenges of AI Adoption in Indian TV Newsrooms: A Qualitative Study of Editorial Concerns

This study examines the ethical dilemmas associated with the incorporation of artificial intelligence (AI) in Indian television newsrooms. Utilizing qualitative data from semi-structured interviews with journalists, editors, and media professionals, the paper delineates primary concerns including algorithmic bias, erosion of editorial control, transparency challenges, and opposition from newsroom personnel. Thematic analysis identifies a substantial deficiency in ethical frameworks and legislative norms regulating AI application in journalism. The research advocates for the creation of role-specific AI ethics rules and underscores the necessity of human oversight to maintain credibility, accountability, and journalistic integrity in a progressively automated media environment.