What are the effects of data portability?

What are the effects of data portability?Business technology management Each time we do something online, we generate data, and our online activity is increasing all the time.Over 90% of the world's data has been created in the last two years, and this dramatic increase is predicted to continue as technology becomes a bigger part of our lives.But, as we navigate through the online world, moving between websites and shopping at different online retailers, how does our data 'move', and what are the effects of this movement between different companies?At the University of Calgary in Canada, Dr Hooman Hidaji, Dr Barrie R. Nault and Dr Vaarun Vijairaghavan are studying data portability and how it affects customers and businesses.